Brand Identity
[THE NEW NORMAL]
Event & Exhibition Brand Identity
„The New Normal – AI and Creation in Media Landscapes“ explored the latest developments and challenges of Artificial Intelligence in the media industry. Experts provided insights into AI-based applications – from scientific publishing and agencies to interactive motion design and artistic exploration. In addition to lectures, ethical questions were addressed, new perspectives exchanged in discussions, and practical applications tested. The event also offered the opportunity to explore the Center for Empirical Communication Research and the Center for Immersive Media.
A fellow student and I developed a branding guide, a social media campaign, a website, and an aftermovie to present the congress with a consistent visual identity.
Website-Link: newnormal.cim-lab.de